Ad management packages — what actually differs between them

Basic, standard, full-service — the names differ from one agency to the next, but the real differences come down to specific things worth knowing before comparing by price.

• How many campaigns are managed simultaneously.
• Whether creative (images/video) is included or billed separately.
• Reporting frequency — weekly, or just monthly.
• Whether there is a recurring meeting to discuss results, or just a report sent over.

Before comparing by price, compare what is actually included in each package.