Common social media management mistakes small businesses make

Slow replies are not the only thing that hurts you — smaller mistakes happen daily and go unnoticed until they add up.

• Posting inconsistently — a busy week followed by two silent ones.
• Reusing the same image or text on every platform with no adjustment for its nature.
• Ignoring private messages while focusing only on public comments.
• Never tracking any performance numbers at all.

A handful of mistakes repeat across small business pages — how many are you making?