7 content types that turn a follower into a customer

Not every post has to be "today's offer". Several content types build trust gradually until a follower decides to buy on their own.

• Educational content: a useful tip or insight in your field.
• Behind the scenes: how you work, who your team is.
• FAQ: answering a question customers repeatedly ask.
• Before and after: a visible result of your work.
• An opinion or stance: your point of view on something your audience cares about.
• A real customer story: an actual experience, with detail.
• A direct offer: a small share of the mix, not the foundation.

Educational content, behind-the-scenes, FAQs — ideas that break the "discounts only" routine.