How to choose a digital marketing agency in Egypt

The same question that applies to branding agencies applies here: cheap is not automatically good, and expensive is not automatically effective. Here are the criteria that actually matter.

Ask about measurement

• Exactly what will they measure success by? Follower count alone is not enough.
• Will you get full access to the ad accounts, or does everything sit under their name?
• Does the monthly report show actual cost per customer, or just Reach numbers?

Ask for evidence

Ask for past work in a sector close to yours, and ask about real numbers they achieved — without expecting a guaranteed number in advance, because nobody can absolutely guarantee a marketing outcome.

Before choosing a marketing agency, ask what numbers they measure success by — not just "follower growth".