How to choose a social media management agency

Before handing your page to any agency, ask these questions — the difference between a serious agency and one that just publishes posts becomes obvious.

• Will they give you a written content strategy, or start posting immediately?
• What will they measure success by — engagement, enquiries, or just followers?
• Who replies to private customer messages, and within what time?

Social media management is not just "posting content". Ask about the strategy behind it.