Questions to ask before signing with an ads agency

Five minutes of questions can save you thousands of pounds spent for no result. This checklist is complete — ask it before any signature.

• Exactly what will you measure success by?
• Is the ad budget separate from the management fee, or bundled together?
• Will I get a monthly report with clear numbers, not just a generic presentation?
• Who responds if the campaign is not working after two weeks?

The single most important question before any marketing contract: "exactly what will you measure success by?"