User-generated content — how to put it to work for your brand

A real customer photo using your product convinces more than any polished ad. This is user-generated content — here is how to use it well.

• Always ask the customer's permission before reposting.
• Thank them publicly — this encourages other customers to share too.
• Use this content in ads; it often earns more trust than polished design.

Content from a real customer builds trust faster than any polished design.