What a monthly report from your marketing agency should include

A good monthly report is not just numbers — it is numbers, plus interpretation, plus a plan for next month. If yours is missing one of the three, ask why.

• The numbers: cost per customer, enquiries, sales — compared against the previous month.
• The interpretation: why the numbers came out this way, what is working and what is not.
• The plan: what is proposed to change next month based on these results.

A report without "here is what we will do next month" is not a report — it is an archive.