Digital marketingFoundations5 min read
What CPL and CPA mean, and why they matter to a business owner
"CPL 40 EGP" is a number that appears in every campaign report, yet very few people know what it is actually telling them about success.
"CPL 40 EGP" is a number that shows up in every campaign report, and very few people know what it actually says about how well a campaign is doing.
What is CPL
Cost Per Lead is how much you spend to generate one serious enquiry — a WhatsApp message, a call, or a completed form.
What is CPA
Cost Per Acquisition is how much it costs to actually turn that enquiry into a paying customer.
A high cost is not automatically bad, and a low one is not automatically good. What matters is whether it returns a profit.
Common questions
- What counts as a good CPL?
- There is no fixed number — it depends on how valuable a customer is to your business. A higher CPL is perfectly fine if the customer returns far more profit than that.
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