Retargeting — how to win back a visitor who never bought

95% of any site's visitors leave without buying on the first visit. Retargeting is how you bring them back without paying again to attract them from zero.

The idea is simple: when someone visits your site, that visit is recorded, and you can later show them another ad while they browse Facebook or Instagram — an ad that reminds them of you and the exact product they viewed.

A visitor who did not buy is not a customer you have lost — there is still a chance to bring them back.