Social mediaFoundations5 min read
Facebook, Instagram, TikTok — what actually differs between them?
Not every platform suits every business. A dental clinic and a street-food stall should not use the same platform the same way.
Not every platform suits every business. A dental clinic and a street-food stall should not use the same platform the same way — and opening an account on every platform in existence scatters your effort for nothing.
General tendencies
- Facebook: an older-skewing, broad audience — fits local services and products.
- Instagram: visual-first — fits products, fashion, and food.
- TikTok: a younger audience with fast, entertainment-led content.
- LinkedIn: business-to-business and professional services.
Before opening an account everywhere, ask: where do my actual customers spend their time?
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