5 reasons your ad campaign fails without you realising

"The budget was too small" is rarely the real reason. Five causes repeat far more than anything else, and most have nothing to do with money.

The five causes

• Wrong targeting — the ad shows to an audience that never needed the service.
• A weak image or video fails to stop the scroll.
• Unclear or overly long ad copy.
• No dedicated landing page — the ad points to a crowded general page instead.
• Stopping the campaign too early, before it gathers enough data to optimise against.

Wrong targeting, a weak image, an unclear message — any single one of these is enough to sink an entire campaign.