Why do your ads get huge reach and zero customers?

100,000 people saw your ad, and not one of them bought. A big number is not automatically a good result — here are the real, recurring reasons why.

The common causes

• Targeting is too broad — the ad reaches people who were never interested.
• The ad message is generic — not aimed at a specific problem the viewer actually feels.
• The page the ad points to is weak, slow, or unclear.
• There is no clear call to action telling the viewer what to do next.

Big reach does not mean sales. If you are puzzled why, the problem is usually in the targeting or the page the ad leads to.