Why conversion rate matters more than traffic volume

10,000 visits with only 5 sales is worse than 500 visits with 20 sales. The number worth being proud of is not the one most people assume.

Visit count is a reassuring number, but it is only an opportunity — not a result. Conversion rate is the share of visitors who actually became customers, and it is the metric that tells you whether your traffic is worth anything.

Visit count is a number that feels good. Conversion rate is what pays your bills.