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Social mediaProblem & solution5 min read

Why your posts only reach a handful of people (the algorithm)

The algorithm does not dislike you. It simply favours certain content — and if you never learn what that is, you keep spinning in the same circle.


The algorithm does not dislike you. It simply favours certain content, and if you never learn what that is, you keep spinning in the same circle with no result.

  • Content that gets early engagement (the first hour) tends to distribute further.
  • Video and reels generally get wider distribution than static images right now.
  • Content that keeps people watching longer tends to be favoured.
  • Posting regularly builds more "trust" with the algorithm than sporadic posting.
Organic reach does not drop because of "bad luck" — there are clear causes and clear fixes.

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