Execution agency vs. strategic partner — what is the difference?

An execution agency waits for you to say what to do. A strategic partner shares in the decision from the start — before any execution begins.

If every meeting sees you deciding all the details while the agency just executes, you are working with an executor. If meetings involve real discussion and suggestions grounded in their understanding of your business, you are working with a partner.

If you decide every detail in every meeting, you are working with an executor, not a partner.