BrandingChoosing5 min read
How much does visual identity cost in Egypt?
The question nobody answers clearly: what does visual identity actually cost? The honest answer is that it depends on specific factors — here they are.
Price varies significantly by scope, and comparing two proposals by the final number alone — without comparing what is included — leads to the wrong decision.
What determines the price
- The scope of deliverables — a logo alone is a completely different job from a full identity with a usage guide.
- The number of revision rounds included.
- The team's experience and how much research and strategy happens before any design.
- Whether the price includes vector files and full ownership rights.
A better question than "how much"
Instead of asking "how much?", ask "what do I get for that price?" — the same number can mean two completely different things depending on scope.
Price varies by scope, not by "the more expensive company is better". Ask for a detailed quote that itemises what is included.
Need help with this?