How to build a real growth strategy, not just "increase sales"

"We want more sales" is not a strategy — it is a wish. A strategy defines exactly how you will get there, with specific, measurable steps.

• Set a specific number and a specific date, not a vague "more".
• Identify the source: new customers, or existing ones buying more?
• Identify the channel that will achieve it: SEO, ads, or product improvement?

A goal without a plan is just a wish.