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Web & presenceProblem & solution4 min read

Your contact form is losing you customers without you noticing

A 15-field form scares a customer off before they start. Every extra field lowers the chance anyone finishes it.


A 15-field form scares a customer off before they even start. Every extra field lowers the odds anyone finishes it.

Ask yourself: what is the minimum information you actually need to start the conversation? A name and a contact method are usually enough — the rest can be asked later in the call or message.

Every extra field in a form means a lower chance the customer finishes it.

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