How to tell if your problem is the product, the brand, or the marketing

Most business owners try to fix a sales problem with the wrong solution, because they never diagnosed it correctly to begin with.

• Plenty of visitors but few sales? Usually a site or pricing problem, not marketing.
• Too few visitors from the start? A reach problem — marketing or SEO.
• Good visitors and sales but no repeat customers? A post-purchase experience problem.

A good product plus a weak brand equals weak sales. A weak product plus a strong brand equals weak sales too. You need to know exactly where the problem sits.