How to decide between a new site and improving the current one

Not every website problem needs a fresh start. Sometimes the issue is in one part that can be fixed without demolishing everything.

• Content and structure are fine but the design looks dated? Just a visual refresh is needed.
• The site is built on genuinely old, structurally slow technology? A fresh start is needed.
• The problem is in one or two pages only? The rest of the site does not need to change.

A completely new site is costly and takes time. Sometimes all you need is a fix to specific points.