What is customer lifetime value, and why does it matter to your business?

A customer who buys once for 500 EGP is worth less than one who returns every month for 100 EGP. Real value lies in repetition, not the first sale.

Customer lifetime value is the total a single customer will spend across their entire relationship with you, not one transaction. Understanding this number changes how you value every new customer.

Not all customers are equal. A returning customer matters more than one who buys only once.