BrandingProblem & solution6 min read
Why your logo doesn't stick — 5 common mistakes
Not every logo that "looks nice" is memorable. There is a difference between a beautiful logo and a working one — and it comes down to five common mistakes.
A logo that "looks nice" is not the same as a logo people remember. The difference comes down to simple mistakes that repeat across a lot of designs.
The five mistakes
- Overcomplication: details that disappear once the logo shrinks to icon size.
- Too many colours: more than two or three makes a logo hard to recall.
- Illiterate type: a font that is too "artistic" sacrifices clarity.
- Trend-copying: logos in the same industry that all look alike because everyone copied the same style.
- No testing at different sizes: a logo that looks great large and turns into a blur small.
The simple test
Shrink the logo to profile-picture size (roughly 32×32 pixels) and look at it. If it is no longer clear, there is a design problem to fix before you use it anywhere.
A complex logo, too many colours, hard-to-read type — these are why you are not remembered.
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