How to turn a one-time buyer into a repeat customer

Acquiring a new customer costs several times more than retaining an existing one. If retention is not a focus, you are burning money unnecessarily.

• Follow up after the sale — a simple message makes a difference.
• Offer an incentive for the second purchase, not just the first.
• Take complaints seriously — a customer whose complaint was resolved often returns more than one who never complained.

A returning customer costs less and trusts you more than a new one.